The BC RCMP Counter Human Trafficking Unit (CHTU) has started a new anti-human trafficking education and awareness campaign called “I Dare You to See.”

The program is designed to help the public and frontline employees recognize the signs of human trafficking and act to help protect vulnerable individuals.

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“Human trafficking remains one of the most underreported and misunderstood crimes in Canada. Victims are often hidden in plain sight, making community awareness and early intervention critical tools in identifying and disrupting trafficking activities,” says a statement from BC RCMP CHTU.

“I Dare You to See” focuses on increasing awareness within the hospitality and service sectors such as hotels, restaurants, and transportation providers.

The campaign includes posters and billboards to bring awareness to the common signs of human trafficking.

Specialty training for hospitality and service industry employees.

A web-based application that has interactive learning tools, reporting information, and access to educational resources.

“Human trafficking thrives in secrecy,” said Insp. Lyndsay O’Ruairc, Officer in Charge of the BC RCMP Behavioural Sciences Group “By increasing awareness and equipping people with the knowledge to recognize warning signs, we can help identify victims sooner and connect them with the support they need.”

Police say that traffickers target vulnerable individuals through manipulation, intimidation, and exploitation.

“The hospitality and service industries are uniquely positioned to help identify potential victims because their employees interact with thousands of people every day,” said Insp. O’Ruairc. “A single observation, when reported appropriately, can make a significant difference in protecting someone from ongoing exploitation.”

Members of the public can access educational resources and the campaign’s web-based learning platform at dareyoutosee.com.